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Neurensics

Company name

Neurensics 

Institution

University of Amsterdam

The company

Consumer decisions are governed by a mix of conscious and unconscious processes, rational and emotional factors, as well as innate and learned associations. Neurensics offers all the tools to study these factors. They were the first to make brain scanning (fMRI) commercially available to market research, and have performed 50.000 scans for over 150 clients since. Combined with their internet based surveys, implicit association tests, and other advanced behavioral analysis techniques the company can give a complete overview of how the consumer will react to marketing material, products or propositions.