Inspire your students with Amsterdam entrepreneurship cases

Tuesday 23 April two new entrepreneurship teaching cases will be launched: The Next Web and Radically Open. By involving examples about inspiring Amsterdam entrepreneurs in education, students get inspiring examples from their immediate environment. The cases can be used at any level, but are especially suitable for late Bachelor and Master level entrepreneurship courses at universities. Earlier teaching cases are: Tony Chocolonely, Optics11, SRXP en Metrica Sports.

The new entrepreneurship teaching cases

  1. Nonprofit computer security consultancy Radically Open Security (ROS) by Joris Ebbers / UvA, Melanie Rieback (CEO ROS)
  2. The Next Web (TNW) by Martin Haring / HvA, Boris Veldhuijzen van Zanten (CEO TNW) en Julie Donders (former employee TNW)

To bring entrepreneurship education in Amsterdam to a higher level, we are developing case studies about inspiring entrepreneurs. Each case features a successful company  from the Amsterdam region. The cases can be used at any level, and are especially suitable for late Bachelor and Master level entrepreneurship courses, and for executive education. The cases consist of a written case and an introduction video. Teaching notes are available upon request and for teachers only.

About the cases

Radically Open Security is a nonprofit computer security consultancy founded by Melanie Rieback in 2014, whose organizational structure is based on the principle of “ethics by design”: prohibiting dividends, investors, and exits. The majority of ROS’ work consists of penetration testing, which are authorized cyberattacks to evaluate the security of IT systems. Being a platform, ROS is a 100% virtual organization that does not have a physical office but manages a network of freelance pentesters, most of whom are also active in the global hacker and open source community.

The TNW case introduces an entrepreneurial firm and what it means to work at an entrepreneurial firm. What are the benefits and pitfalls for employees when working at an entrepreneurial firm and how does the entrepreneur deal with the different wants and needs of his employees? What are the conditions under with a blame free environment can be build and how do employees cope with the many changes and responsibilities in an entrepreneurial firm?

Program, 23 April, 15.00-17.00 (drinks afterwards)

  1. Opening and welcome by Michael Tuguntke (lecturer Entrepreneurship at the HvA)
  2. Demonstration Radically Open Security case by Joris Ebbers (associate professor Entrepreneurship at the UVA), and Melanie Rieback (CEO ROS)
  3. Demonstration The Next Web case by Martin Haring (lecturer entrepreneurship at the HvA), Boris Veldhuijzen van Zanten (CEO TNW) and Julie Donders (former employee TNW).
  4. Concluding drinks and discussion how these cases can be used in your teaching programs


Amsterdam Business School,  Plantage Muidergracht 12, room M4.02 (top floor).

  1. Please register here.