The work you do as a researcher and teacher is important. But how do you increase your societal or economic impact? What kind of strategy do you need? How do you present the story behind your research more clearly, with more emphasis on output and relevance? Who might be interested in your project or idea? And how do you approach these parties? The Impact Program will provide you with answers to these questions and more.
The Impact Program is relevant to all academic disciplines.
Every aspect of the program is geared towards strengthening the skills you need to create impact. You will have:
The Impact Program is highly varied and includes:
MODULE 1 | Motivation and scientific storytelling: what’s my story? (1 day)
Explore the why question: what story do you have to tell? And for whom? What’s your motivation for doing research and creating impact? Why do you want to make a difference, what problem are you addressing, how is your work relevant to society? And what internal and external processes should you take into account?
MODULE 2 | Collaboration and communication: how do I connect? (1 day)
How do you network, negotiate and collaborate with others? What kind of strategies can you use? Who do you want to collaborate with and how can you tailor your communication to potential partners? How do you handle resistance? How can you exert influence, both inside and outside your organisation? Practise conversational situations (with actors) in different settings and at different levels, based on your own case.
WRITING SESSION | Creating your impact strategy (1 half-day and 1 session of 2 hours)
In this session, you will work on your personal impact strategy together with the other participants, supervised by an instructor.
INTERVISION | In-depth exploration of personal impact case (2 half-days)
Under the supervision of a senior coach and consultant with experience in business and government, you undertake a structured exploration of your own personal impact case. How should you deal with certain situations? How do you react and what kind of obstacles do you encounter in your interactions with others?
MODULE 3 | Inspiration and implementation: the how question (1 day)
You will get inspiring input on various topics and engage with experienced researchers, policymakers, industrial partners, legal experts and a communications specialist. You will use what you learn from these conversations to continue developing your impact strategy.
MODULE 4 | Presentation (1 half-day)
You will present your impact strategy in different ways and will get feedback from the IXA business- and impact developers and the trainers.
Testimonials edition spring 2023
‘Learned to look more strategically at project plans, making topics such as communication and engaging your stakeholders much more frequent in the timeline. Also, exercises such as delivering under time pressure, pitching to lay people and negotiating with actors during module 2 have both made me more knowledgeable and also provided content that I could immediately put to use for other purposes such as a grant application.’
Bibian van der Voorn, MD and assistant professor Faculty of Science, Youth and Lifestyle, VU Amsterdam
‘I’ve always been concerned with impact; you can’t start early enough to think about the relevance of your research to society. It does require a different way of thinking, which I mastered during the Impact program. What do you want to achieve, for whom and who do you need in this process of creating impact?’
Astrid de Wind, assistant professor of Public and Occupational Health, Amsterdam UMC
‘During the program we discussed the different impact opportunities to see which route to impact suits best. The group of participants was an interesting mix of scientists from different disciplines. This gave zo many different perspectives. Following the program was a very positive experience.’
Esther Eiling, associate professor of Finance at the University of Amsterdam
Testimonials edition spring 2022
‘The program has taught me there are many ways in creating impact. The different approaches from other participants have inspired me to think creatively about our own project. Valuable also: open discussions with experts, networking and writing sessions for a non-academic audience.’
Margreet Stolper, XENDENS, Amsterdam UMC
“When you start as a researcher, society and colleagues from other scientific disciplines are at distance. The Impact progam is a cohort of motivated colleagues who want to make a difference in the world. It is so inspiring! And the support from the institution to spend time on this is important.”
Martin Gevonden VU-AMS, FGB
‘You learn a lot, I highly recommend it’ | Vera Keil, radiologist and staff member at Amsterdam UMC
‘I highly recommend the Impact Program. You get to know new people, learn new communication styles and techniques and, most importantly, you learn a lot about yourself and what you want to achieve with your research. The program has given me much more focus when it comes to making impact through my own research.’
‘New ways to create impact’ | Marieke van Wieringen, associate professor at VU Amsterdam’s Department of Organisation Sciences (Faculty of Social Sciences)
‘I learned that there are multiple ways to create impact. I used to always just write a research report, but now I’ve also written accessible blog posts together with my colleagues, and we created an illustrated poster. We also engaged with various stakeholders about the results.’
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