Levi’s partners with VU alumni start-up Lalaland.ai to revolutionize shopping experience

May 15, 2023

Levi Strauss & Co., a well-known denim giant, recently announced its partnership with VU start-up Lalaland.ai, a Dutch start-up co-founded by VU alumni International Business Administration Michael Musandu and Ugnius Rimsa. During the recent Business of Fashion Professional Summit, Levi’s shared its plans to test Lalaland’s AI technology to transform its shopping experience, making it more diverse and inclusive.

Vision for Levi’s partnership
Amy Gershkoff Bolles, Global Head of Digital & Emerging Technology Strategy at Levi Strauss & Co., revealed her vision for the partnership: “We’re experimenting with Lalaland’s AI-generated models to create a world where every customer that shops at Levi’s can see our products on a model that looks and feels like them.” With Lalaland’s AI technology, Levi’s works to increase the companies inclusivity and sustainability.

Lalaland.ai is a Dutch start-up that specializes in creating AI-generated models for the fashion industry. Founded in Amsterdam in 2019, Lalaland.ai uses advanced artificial intelligence to enable fashion brands and retailers to create hyperrealistic models of every body type, age, size and skin tone. With these body-inclusive avatars, the company aims to create a more inclusive, personal and sustainable shopping experience for fashion brands, retailers and customers.

Lalaland.ai’s technology has already been recognized with several awards/fundings, including the Philips Innovation Awards 2020 and a selection for the Google’s Black Founder Fund in 2021. The tech startup also started a collaboration with Wehkamp in 2021 and was among the winners of the Tommy Hilfiger Fashion Frontier Challenge in 2022.

To find out more about Lalaland.ai, visit Lalaland.ai