On December 10 the Tony’s Chocolonely and fintech start up SRXP teaching cases were presented to an audience of teachers and entrepreneurs. During his presentation of the SRXP case professor Sustainable Entrepreneurship at VU Amsterdam, Enno Masurel, focused on the development from student start up to a growing and expanding company. While Maarten Hogenstijn researcher Social Entrepreneurship at HvA, focused with the Tony’s Chocolonely case on transparency in value chain, the companies organizational culture and how they tell and sell Tony’s story.
In the SRXP teaching case the successful development of the company SRXP and the entrepreneur Pieter Verbruggen are highlighted. SRXP operates in the Fintech (‘Financial Technology’) sector, that seeks to improve and automate the delivery and use of financial services with new technology. This case convincingly shows that there is ample space for young and innovative companies in the FinTech sector, with a right entrepreneurial approach.
The Tony’s Chocolonely case teaching case explains the story of this social enterprise. Tony’s is a mission driven company that sells chocolate with the aim to ban slavery in the cocoa industry. Currently, they are market leader in the Netherlands and have also entered the market in several European countries and the United States. In this teaching case their journey is discussed and three specific topics are highlighted: transparency in the value chain, Tony’s organizational culture and telling and selling Tony’s story. This case has been developed by Maarten Hogenstijn, Nesrien Abu Ghazaleh and Merel Sluiter from the HvA HvA-Research Lab Social Entrepreneurship.
As part of the IXAnext valorisation program the city of Amsterdam has financed the development of entrepreneurship teaching cases. In total ten cases are being developed to bring entrepreneurship education in Amsterdam to a higher level. Each case features a successful new venture, start-ups and/or scale-ups from the Amsterdam region. Although the cases can be used at any level, they are especially suitable for late Bachelor and Master level entrepreneurship courses, and for executive education. Previously launched cases are Metrica Sports and Optics11.
An annual survey held by the program directors of the Joint Master Entrepreneurship (UvA/ VU), Bram Kuijken and Enno Masurel, has found that 17.8% of alumni have founded their own company and 11.0% are currently working freelance. Additionally, the study found that 41.9% of alumni is employed by a startup (19.7%) or a scale-up (22.2%). […]News
CimCure, a spin-off of Amsterdam UMC and focusing on cancer immunotherapies for solid tumors, signed a strategic partnership agreement for in-licensing CimCure’s iBoost technology with Intravacc, a worldwide leading translational research and development vaccine organization with an extensive track record in developing viral and bacterial vaccines. The iBoost (immune boost) technology was developed at Amsterdam […]News
MedTech startup Sirius Medical has received CE Mark approval for Sirius Pintuition, a non-radioactive device to localize breast tumors. In 2016 Bram Schermers, then a scientist at NKI, pitched an early concept at the annual Amsterdam Science & Innovation Awards and won first prize! His pitch also caught the attention of seasoned entrepreneur Hubert Martens, […]News