On December 10 the Tony’s Chocolonely and fintech start up SRXP teaching cases were presented to an audience of teachers and entrepreneurs. During his presentation of the SRXP case professor Sustainable Entrepreneurship at VU Amsterdam, Enno Masurel, focused on the development from student start up to a growing and expanding company. While Maarten Hogenstijn researcher Social Entrepreneurship at HvA, focused with the Tony’s Chocolonely case on transparency in value chain, the companies organizational culture and how they tell and sell Tony’s story.
In the SRXP teaching case the successful development of the company SRXP and the entrepreneur Pieter Verbruggen are highlighted. SRXP operates in the Fintech (‘Financial Technology’) sector, that seeks to improve and automate the delivery and use of financial services with new technology. This case convincingly shows that there is ample space for young and innovative companies in the FinTech sector, with a right entrepreneurial approach.
The Tony’s Chocolonely case teaching case explains the story of this social enterprise. Tony’s is a mission driven company that sells chocolate with the aim to ban slavery in the cocoa industry. Currently, they are market leader in the Netherlands and have also entered the market in several European countries and the United States. In this teaching case their journey is discussed and three specific topics are highlighted: transparency in the value chain, Tony’s organizational culture and telling and selling Tony’s story. This case has been developed by Maarten Hogenstijn, Nesrien Abu Ghazaleh and Merel Sluiter from the HvA HvA-Research Lab Social Entrepreneurship.
As part of the IXAnext valorisation program the city of Amsterdam has financed the development of entrepreneurship teaching cases. In total ten cases are being developed to bring entrepreneurship education in Amsterdam to a higher level. Each case features a successful new venture, start-ups and/or scale-ups from the Amsterdam region. Although the cases can be used at any level, they are especially suitable for late Bachelor and Master level entrepreneurship courses, and for executive education. Previously launched cases are Metrica Sports and Optics11.
AI Technology for People On Wednesday 25 September, Executive Board President Geert ten Dam joined with Mayor of Amsterdam Femke Halsema and the presidents of the Amsterdam University Medical Centre (UMC), the Vrije Universiteit (VU), the Netherlands Cancer Institute (NKI)/ Antoni van Leeuwenhoek Hospital, Sanquin and the Amsterdam Economic Board to sign a memorandum of […]News
A delegation from the Innovation Fund North Holland opened the stock exchange in Amsterdam on Wednesday 22 August. They did so within the framework of the Week of Regional Entrepreneurship. The North Holland Innovation Fund was founded by the province of Noord-Holland, the holding companies of the University of Amsterdam, the Amsterdam UMC and the […]News
Tuesday 23 April two new entrepreneurship teaching cases have been launched: The Next Web and Radically Open. By involving examples about inspiring Amsterdam entrepreneurs in education, students get inspiring examples from their immediate environment. The cases can be used at any level, but are especially suitable for late Bachelor and Master level entrepreneurship courses at […]News