Knowledge clip ‘How to refine your idea?’
In this Knowledge clip Alba Herranz de la Nava, Business Developer at IXA, explains, using the Triangle, how to make your idea more concrete:
- What is the problem that you are solving for your customer? Is there a NEED for the solution?
- Who are you solving it for? Who is prepared to pay for it?
- Why is your solution better / cheaper / safer…? Who is your competition?
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